How can I capture my customer’s attention? What can I do to generate leads? And why is my average session duration low?

Well, for these questions the answer is simple. The more responsive your website is, the more your user’s interest rates will increase.

According to a survey taken, 94% of mobile users judge a website based on its responsive web designs. If at this point you are still not feeling convinced, perhaps consider these statistics (picture on the right) taken by the “We Are Social”.

This means that more than half of your customers are likely to be viewing your website through a mobile device and regularly too. Therefore, ensuring your websites are optimized to smartphones, lowers the chance of customers bouncing off your site.

Here are a few ways you can achieve mobile-optimized website:

User Experience

1.    Create goal-oriented menus

Most mobile users are looking for an instant solution so ensuring that menus are clear in directing customers to their needs is important.

2.    Ensure it is easy to return to the homepage

Not all mobile users have the patience to scroll through endless amounts of content, just to reach your homepage. So, a function back to the homepage lowers the rate of users bouncing back.

3.    Make use of Autofill forms

Avoid form errors by using autofill forms. Autofill forms make it easier for users to complete forms and can enhance your users experience on your website.


1.    Avoid large fixed width elements

When faced with the option to scroll horizontally or the need to pinch and zoom, most mobile users will automatically hit the return button. The reason?

Large fixed-width elements often make a website appear unorganized. Therefore, to avoid this, why not try using CSS media queries for different sites styles or take a “Mobile Friendly Test” with Google.

2.    Stick to a single browser window

When using a website, most users prefer to stick to a single browser window. This removes the chance of users losing their way back to the homepage and helps their site journey flow.

Tip: When creating any call-to-actions, always provide ways and features to keep them on your website.

3.    Increase the size of buttons

Unlike desktop sites, mobile users don’t have a pointer showing them to where there are clicking. This means that websites containing smaller buttons may leave users frustrated and searching for help elsewhere.

To avoid this problem, why not try increasing the sizes of your buttons but remember to test them out, to be sure they are easy to use.


1.    Take up the full width

When designing a call-to-action, it is important to ensure users aren’t being distracted or led away from your page’s end-goal. One way to achieve this is by creating wide-width content. This way when a user falls upon a call-to-action, all distractions are instantly taken away.

2.    Use imperative verbs

Don’t be afraid to use verbs, such as, “Pay now” or “Sign up” to catch a user's attention. This is actually a great way to draw their attention right down to where you may be wanting them to fill in a form or complete a survey.

3.    Design bright coloured buttons

In most cases, changing the colour of a call-to-action button could be the final push to gaining a lead. Why? Well, like using imperative verbs, brightly coloured buttons capture the attention of mobile users. This then encourages them to take the next step as an interested customer. 

Once you have completed these few steps for mobile website optimization, you are halfway there to becoming “Mobile-friendly”.

For more tips and tools in web design, check out some of our other articles or contact us for mobile optimization services.